How to Diffuse Friction Between CE Programming and Marketing with Therese Grohman
Therese Grohman came to Northwestern University’s School of Professional Studies with an impressive background in fundraising and event marketing.
It involved years of convincing people to take on hugely physical challenges and raise a lot of money — marathons, 5K walks, cycling events and other event-based fundraisers.
So when someone on her interview committee asked her why she was interested in her current role as the Senior Director of Marketing and Enrollment Management, she absolutely nailed the answer.
“That mindset is very similar, particularly when it comes to continuing education,” she said. “Like, 'I don't have time to do that,' 'it's too expensive,' 'I don't know if it's worth it.' So for me it was a natural transition into this continuing ed space because of the adult mindset, when you're kind of coming up against those powerful challenges.”