Why “to be forthright” is one of our brand promises

Why “to be forthright” is one of our brand promises

We promise to be forthright

“Isn’t that the same thing as transparency?” Meni and I both asked this question when we were contemplating what our brand promises should be. There are aspects of transparency in forthrightness. Yet, to be forthright goes beyond transparency. Ultimately, we decided that our promise to be forthright was important enough to include in our brand promises along side transparency.

What does it mean for you? You know that friend who (nicely) doesn’t mince words? We’ll tell you exactly what we think – clearly, directly and succinctly – and not shy away from the truth because we’re afraid of how it might be received.

How serious are we? Very serious. Our promise to be forthright guides our interactions with our clients. Even if it means telling someone we’re not the right firm for them.

From the early days, before we even knew that we were going to call it SpurCG, we knew we wanted to build a company that focuses on the depth of our expertise rather than a wide breadth of offerings. This focus on deep expertise requires us to be forthright.

So far I’ve shared two out of our four brand promises with you:

  • Transparency
  • To be forthright

These are important to us. We aspire to live them and we want people we work with to feel that we make and keep these promises. They are the guideposts that define SpurCG.