Yes, we know – labels can be a dirty word. And we know your programs are much more than enrollment and revenue numbers. But sometimes, you need to take a cold, hard look at the facts to evaluate how you can take your programming to the next level.
In this engagement, we’ll explore how your programs stack up against industry-standard numbers we’ve culled from our decades as deans and directors in Continuing Education. We’ll start by researching and assessing your program offerings and then assigning them one of three labels:
- Successful – This program is performing positively – woo hoo! This means that it should not be altered at this time. We’ll guide you to further analyze your target demographic to determine if you should open additional sections or increase prices.
- Middle of the Road – This program may not be losing money, but is it making enough to justify the time being put into development? We’ll typically recommend that you take a closer look at your target demographic and get creative to set yourself up for greater profitability.
- Poor – While we hate to be harsh…why are you still offering this program? It’s not completely hopeless, but to move forward you need to know the answers to a few key questions.
This project is based on research and analysis, targeted to your unique program offerings. This research and the resulting analysis is conducted remotely, so no travel is required.
At the onset of the project, we’ll need you to fill out a brief instruction sheet with information that’s necessary for us to conduct the research and do the analysis. But after that, we’ll be off and running, and no further action will be needed from you.
After undergoing our proven research and analysis of your programming, we’ll provide you with a report that includes:
- All of your program offerings from the last 2-3 years categorized by performance
- Broad recommendations and strategies for each program category
We’ll also schedule a one-hour phone conversation to walk through our findings and answer any questions you may have.