Exploring an idea through marketing research and a macro perspective gives you the larger focus you need to answer your question. We’ll take a deep dive with you into your new program idea to determine its feasibility and assess the potential.
In short, we’ll be able to offer data-based analysis on:
- Who your programming should target
- What types of programs to offer
- The modalities and formats that can work
- Next steps
It may sound like a big undertaking, but that also means you stand to reap big rewards.
This project is based on research and analysis, targeted to your specific question, idea or desired outcome. While technically not necessary, travel is typically helpful for an engagement like this and would be invoiced separately.
At the onset of the project, we’ll need you to fill out a brief instruction sheet and questionnaire with information that’s necessary for us to conduct research and analysis on your behalf. At that point, we’ll schedule a meeting (remote or in-person) with your leadership team. After that, we’ll be off and running.
After undergoing our proven research and analysis, we’ll provide you with a report that can include:
- Market assessment
- Demographic analysis
- Competitor canvas
- Nationally trending research
- Strategic direction and recommendations to achieve your outcome
We’ll also schedule a one-hour virtual meeting to walk through our findings and answer any questions you may have. Often times, we are asked to come on campus to present out to the group and would be happy to accommodate that request.