Website User Testing

Walk a mile in someone else’s shoes … and tap out a few clicks on someone else’s mouse. When it comes to your website, you can’t truly know a user unless you understand their perspective.
Website User Testing

The Conversion Rates

Test exactly which parts of your website frustrate or confuse people … and which parts keep them from converting.

The Obstacles

Find out where your customers get thwarted by confusing navigation, account sign-in problems, mobile snags or inaccurate search results.

The Fresh Perspective

What matters to you – and your colleagues down the hall – might be different from what matters to your end user. We’ll help you arrive at a fresh, unbiased perspective.
  • In order to design web experiences that delight your users, it’s important to start (surprise!) with your users. And you may already have some ideas for improvement, but without actual user testing it’s the UX equivalent of throwing something against the wall to see what sticks.

    As part of this engagement, we’ll set your team up to gain insights into the functionality of your website. By bringing in users to test scenarios, you will see filmed testing of your actual website by people who could be your customer.

  • This project is based on user testing. This research and the resulting analysis is conducted remotely, so no travel is required.

    At the onset of the project, we’ll need you to fill out a brief worksheet with information that will guide you through the process of starting your user testing. (We’ll be here to answer questions as you assemble all the information we need to deploy a successful user test for you.) Once the worksheet is complete, we’ll prepare a draft of your user test. After you approve it, we’re ready for prime time and will be back in touch with your results.

  • As part of this engagement, you’ll get one test, which can be deployed in various browsers on desktop, tablet or mobile. The test will be administered to five users based on demographics (age, gender, income, region) chosen by you.

    After undergoing our proven user testing, we’ll provide you with:

    • A comprehensive report with our findings
    • User testing videos
    • A highlight reel featuring the most relevant findings from the raw footage

    We’ll also schedule a one-hour phone conversation to walk through our findings and answer any questions you may have.