The Conversion Rates
The Fresh Perspective
In order to design web experiences that delight your users, it’s important to start (surprise!) with your users. And you may already have some ideas for improvement, but without actual user testing it’s the UX equivalent of throwing something against the wall to see what sticks.
As part of this engagement, we’ll set your team up to gain insights into the functionality of your website. By bringing in users to test scenarios, you will see filmed testing of your actual website by people who could be your customer.
This project is based on user testing. This research and the resulting analysis is conducted remotely, so no travel is required.
At the onset of the project, we’ll need you to fill out a brief worksheet with information that will guide you through the process of starting your user testing. (We’ll be here to answer questions as you assemble all the information we need to deploy a successful user test for you.) Once the worksheet is complete, we’ll prepare a draft of your user test. After you approve it, we’re ready for prime time and will be back in touch with your results.
As part of this engagement, you’ll get one test, which can be deployed in various browsers on desktop, tablet or mobile. The test will be administered to five users based on demographics (age, gender, income, region) chosen by you.
After undergoing our proven user testing, we’ll provide you with:
- A comprehensive report with our findings
- User testing videos
- A highlight reel featuring the most relevant findings from the raw footage
We’ll also schedule a one-hour phone conversation to walk through our findings and answer any questions you may have.